Sales Playbooks
STARTER SOLUTIONS
High-performing teams are twice as likely as underperforming teams to use sales playbooks.
A sales playbook is the blueprint for how a sales department is planned, launched, and managed. The research in a sales playbook outlines both the external market opportunity and the internal plan to capitalize on it.
What is a Sales Playbook?
A sales playbook is the operational handbook by which a sales department is guided. Sales playbooks provide clarity for a range of market-fit issues and internal business rules, including sales processes, KPIs, apps & tools, ideal customer profiles, training, scripts, and sales forecasts.
Who needs a Sales Playbook?
Every sales department needs a sales playbook. The research is clear that companies employing sales playbooks are significantly more successful than those that don't. (The Aberdeen Group). Sales playbooks should be updated at least quarterly.
How long will it take to complete our Sales Playbook?
Depending on the complexity of the environment, offering, and market, the typical completion time of a playbook is 1-3 months.
When Is a Sales Playbook wrong for a company?
A sales playbook presupposes a company has settled on a winning product-market fit. If PMF is still an issue, companies may be in need of our PMF services.
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